Senior Copywriter

ABOUT THE POSITION

As a member of the SOREL Marketing Team, the Copywriter will write and edit copy for a variety of projects (including web, email, seasonal brand campaigns, PDP product copy and social media), working closely with the Global Creative Director, Sr. Designers, Site team and othe Marketing partners to brainstorm ideas, create concepts, and develop on-brand messaging. You will be responsible for consistently enforcing and elevating the overall brand voice and tone for SOREL while creating easy-to-understand narratives across all channels. Our ideal candidate for this role is a special fit, someone that is tactical, fluent in their craft, scrappy, and embraces a small team environment. This role reports to the Global Creative Director.

HOWYOU'LLMAKEA DIFFERENCE

• Develop and maintain the highest editorial standard for all copy and ensure that it conforms to the evolving brand voice.

• Work directly with the Creative Director to effectively communicate SOREL's brand voice and tone consistently across a variety of consumer-facing channels aligning with brand strategy.

• Lead copy creation for email, web and product copy while crafting overarching stories, themes, and campaigns.

• Translate strategic marketing initiatives into informative and compelling copy solutions.

• Work closely with graphic and digital designers in writing all headlines, and taglines for marketing communications.

YOU ARE

• Ableto effectively present one's own ideas and rationale for writing, concepts,andcreative in an effective and persuasive manner, both internally, and externally.

• Someone who thrivesin a fast-paced, collaborative environment with a high-volume workload often requiring short turnaroundtimes.

• Aproactive problem solver and apply an experimentation mindset to innovate on compelling writing to drive user behavior and conversion.

• Someone with a passion for footwear and fashion-in all forms.

YOUHAVE

• 5+ yearsofexperience in agency/in-house concepting or content creation roles, preferably in the design or lifestyle space under a global brand.

• Solid understanding of digital experiences and how to write for each channel (i.e., email, social media, paid media, wholesale, website, etc.).

• Experience managing time and establish priorities while maintaining flexibility to respond to changing demands.

• Extreme attention to detail and a "less is more" approach to copywriting

• Pro-level skillsin content strategy. You feel confident flexing your words to drive business objectives and compel users to action. You are a whiz at using words to take a complex story and make it easy, approachable and fun.

• Proficiencywith Word, Power Point, Excel,Adobe Creative Suite.

• PORTFOLIO LINK ON YOUR RESUME OR INCLUDED IN APPLICATION REQUIRED

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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.