Digital Marketing Manager

Aquent, a global leader in talent solutions, is proud to partner with an iconic brand that shapes culture and innovation in the world of consumer products. This organization is renowned for its groundbreaking approach to design, storytelling, and connecting with a global audience. Join a team dedicated to pushing boundaries and creating unforgettable experiences for consumers worldwide.

Are you a visionary digital strategist with a passion for transforming brand narratives into captivating online experiences? We are seeking a dynamic individual to step into a pivotal role where you will directly influence how millions discover, engage with, and experience products. This is your chance to drive innovation, shape global digital and social strategies, and leave an indelible mark on strategic initiatives that resonate across the globe. You will be instrumental in evolving digital ecosystems, moving beyond campaigns to build connected, evergreen consumer journeys that captivate and inspire.

What You Will Do

• Lead the development and execution of distinct global digital marketing strategies for key brand initiatives.
• Translate complex business priorities into clear, actionable digital consumer journeys and comprehensive channel plans.
• Build seamless connectivity and consistent storytelling across seasonal product launches and significant brand moments.
• Identify and implement opportunities to evolve digital ecosystems, transitioning from campaign-centric executions to integrated, evergreen consumer experiences.
• Drive comprehensive digital marketing plans for critical product launches and strategic initiatives.
• Partner closely with cross-functional teams, including brand, creative, and communications, as well as external agencies, to bring compelling seasonal stories to life.
• Develop insightful briefs, innovative channel strategies, engaging digital journeys, and holistic ecosystem activation plans.
• Ensure all digital and social executions are meticulously aligned with the overarching brand strategy.
• Shape the evolution of brand presence across off-platform and company-owned digital platforms, developing premium and bespoke digital experiences.
• Collaborate effectively with regional marketing partners and other digital marketing teams to enhance product discovery, storytelling, and consumer engagement globally.
• Explore new digital formats, cutting-edge technologies, and strategic creator partnerships to deepen consumer experiences.
• Provide global marketing direction while enabling relevant and impactful regional adaptations.
• Serve as a key digital marketing partner to strategic brand teams, offering expert guidance and insights.
• Build strong, collaborative working relationships across diverse cross-functional partners, including brand, digital, creative, and regional teams.
• Drive clarity around digital deliverables, milestones, dependencies, and critical decision-making processes.
• Represent digital marketing in strategic planning forums, advocating for innovative approaches and consumer-centric solutions.
• Effectively manage time and priorities across multiple teams in a fast-paced environment.
• Establish robust Key Performance Indicators (KPIs) for key digital initiatives in partnership with analytics teams.
• Monitor consumer engagement and business signals meticulously to identify optimization opportunities and drive continuous improvement.
• Capture comprehensive learnings across launches and translate them into actionable recommendations for future work.
• Document recommendations, learnings, and strategic roadmaps for each brand to ensure continuity and knowledge sharing.

Skills You Bring

Must-Have Qualifications:

• 5+ years of experience in digital marketing, brand marketing, integrated marketing, e-commerce, or a closely related discipline.
• Demonstrated ability to translate complex brand and business strategies into clear, compelling, consumer-facing digital plans.
• Strong project leadership and exceptional cross-functional collaboration skills.
• Proven experience managing multiple workstreams and stakeholders across more than one team, effectively navigating competing deadlines.
• Proficiency and expertise in building impactful presentations using Keynote.
• Ability to communicate effectively and persuasively throughout a matrixed organization, with a strong aptitude for presenting to peers and leadership.
• Deep understanding of digital consumer behavior, modern digital platforms, and emerging social trends.
• Experience working within the sports, footwear, sneaker culture, streetwear, entertainment, or youth culture sectors.
• A genuine passion for sports culture and a keen understanding of its profound influence on consumer behavior and brand narratives.
• A deep understanding of relevant consumer cultures, particularly within high-profile product launches and lifestyle segments.
• Bachelor's degree or equivalent practical experience.
• Ability to provide innovative ideas and insightful perspectives for digital marketing, coupled with a strong creative marketing vision.
• Demonstrated ability to build connectivity and cohesive narratives across seasonal releases and brand moments.

Nice-to-Have Qualifications:

• Experience managing complex digital ecosystems.
• Experience with e-commerce platforms, social media strategy, and influencer culture management.
• Exceptional communication skills, a proactive "doer" mentality, and the ability to thrive in ambiguous environments.
• Comfortable managing competing workstreams and operating effectively within a matrix organization.
• Previous relevant industry experience is highly preferred.