Marketing Manager (III)

Aquent is partnering with a leading global technology company that is at the forefront of innovation, shaping the future of how people connect and interact with technology. This organization is renowned for its commitment to developing groundbreaking products and services that impact millions worldwide. Join a team dedicated to pushing boundaries and creating impactful experiences.

Are you a visionary marketer with a passion for driving product success and shaping market narratives? We are seeking a dynamic and experienced professional to step into a pivotal role where you will directly influence the launch and growth of cutting-edge products and features. This is an incredible opportunity to leverage your strategic insights, creative campaign management, and deep understanding of consumer behavior to make a tangible impact on product adoption and engagement. You will be instrumental in bridging the gap between product development and market success, ensuring our innovations resonate deeply with users and achieve widespread recognition.

What You'll Do:

• Act as a subject matter expert on product(s) or feature(s), providing critical input into the product and feature development process, conducting market analysis, and forecasting industry trends.
• Lead the development of comprehensive marketing plans for regional and functional teams, reviewing portfolios, prioritizing marketing goals, and defining positioning strategies to engage target audiences.
• Drive the creation and implementation of frameworks for product marketing content across various channels, and define, identify, collect, and track relevant product or business metrics.
• Validate market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), identifying opportunities within the market landscape and collaborating with teams to build supporting rationales and visions.
• Understand the product and target audience, develop compelling product positioning, and execute go-to-market plans and messaging for new products and features.
• Develop user insights to help cross-functional teams incorporate the user voice into product development and marketing strategies, providing feedback for user experience improvements and advocating for in-product engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapting communications to specific product nuances and goals.
• Independently create marketing content, ensuring alignment with product strategy, and collaborate with cross-functional and production teams to iterate and publish final marketing content.
• Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
• Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and achieve key results, evaluating performance for optimization and determining effective channels for engagement.

What You'll Bring:

To succeed in this role, you should possess proficiency in the following areas:

• Product positioning
• Data analysis and synthesis
• Consumer behavior
• Situational leadership
• Campaign management
• Marketing briefs
• Client/partner management/advising
• Brand management
• Industry knowledge
• Storytelling
• Go-to-market activities knowledge

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.