Marketing Analyst

Job Title: Marketing Analyst

Location: Plano, TX

Pay Rate: 62.00hr - 62.00hr

Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.

Marketing Analyst

Top Skills:

1. Strong analytical background
2. SQL and advanced Excel
3. Pitching to marketing/business leadership

Summary:

The primary purpose of the role is to drive analytics and measurement for digital marketing and personalization efforts. This role will collaborate with several teams including Marketing, Demand Generation, Platform, Data Science, Engineering and Project Management to develop insights and data solutions that will help inform the effectiveness of our marketing and personalization efforts across various channels and how best can we optimize these efforts to grow our business. This position will report to the Director of Digital Analytics.

Responsibilities:

* Strategic analysis and reporting: Drive strategic analysis and deep dives to be shared with senior leadership. Build and maintain reporting dashboards that track the performance of our marketing and personalization efforts. Continually evolve analytics processes and tools; incorporate new sources of data to improve understanding of the business and customers.

* Collaborate with BI team to build reporting solutions using Tableau, SQL and other data-warehousing and BI technologies

* Collaborate with stakeholders to understand business problems, provide data insights to help make business decisions

* Marketing optimization: Drive customer insights to help marketing reach out to a customer with the right product, at the right time and with the right message.

* Test planning and measurement: Build relevant KPIs to monitor the effectiveness of marketing campaigns and personalization efforts. Own A/B testing framework to understand optimal option for the customer. Compare programs and highlight what is working vs. what is not working. Analyze and develop data to help business pivot and create new offerings/ campaigns.

* High Value actions (HVAs): Identify and quantify customer actions that drive increased customer engagement and spend downstream, unlocking business value. Drive alignment with Marketing, Demand Generation and Product teams on importance of these customer actions to help prioritize A) campaigns/experiences focused on driving the right HVA while offering B) the right incentive, to unlock maximum value.

Requirements:

* Bachelors' Degree in a quantitative field (Mathematics, Engineering, Operations Research, Statistics etc.).

* 5+ years of hands-on experience in Data Analytics or related roles such as Quantitative Marketing or Operations Research.

* 3+ years of experience in data manipulation using SQL.

* 2+ experience with design, execution, and measurement of A/B tests.

* 3+ years of experience building data visualizations using tools like Tableau.

* 2+ years of experience with statistical analysis and predictive modeling using tools such as R, STATA, SAS, Python, etc.

* Experience in an eCommerce and/or Digital Marketing environment.

* Succinct, proactive communication; translate data analytics into business solutions.

* Proven experience in managing multiple tasks simultaneously with a rigid determination to meet deadlines.

* Comfortable to work with people from a broad range of backgrounds from highly technical to marketing to sales/business.

Staffmark talent working with this client receive competitive compensation and a great benefits package!

Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.