Product Communications Manager

Aquent is partnering with a leading global technology company renowned for its innovative platforms that connect billions of people worldwide. This organization is at the forefront of digital communication and cultural trends, offering an exciting opportunity to shape public perception and drive engagement for groundbreaking features and initiatives.

Are you a highly skilled communications professional with a passion for proactive storytelling? This pivotal role places you at the heart of efforts to launch new features and programs, ensuring they capture the attention of media, creators, and the public. You will be instrumental in translating complex product updates into compelling narratives that resonate with diverse audiences, influencing culture and driving conversation on a global scale. This is your chance to drive earned media success, transforming product innovations into cultural moments and trendsetting conversations, making a significant impact by connecting cutting-edge technology with consumer interest and media visibility.

Key Contributions

• Build and nurture strong relationships with media professionals, content creators, and social publishers.
• Drive earned media coverage for significant announcements and initiatives related to our platforms.
• Craft compelling pitch angles, press narratives, and strategic outreach plans for new features and campaigns.
• Monitor coverage and results, rapidly adapting strategies for optimal impact.
• Support communication strategies for new product features, announcements, and proactive communications programs.
• The primary outcome will be securing earned media coverage that highlights new features and engages audiences through trend and culture storytelling.

Primary Duties

• Collaborate with communications teams to advance consumer and product-based priorities.
• Lead media relations efforts for various product launches, securing prominent placements across technology and consumer publications, emerging media platforms, and within creator networks.
• Identify and execute proactive storytelling initiatives beyond launch cycles, focusing on cultural trends, creator success stories, and trending platform content.
• Partner with product, marketing, and partnership teams to develop integrated press and social publisher strategies for go-to-market initiatives.
• Continuously cultivate and expand relationships with key reporters in consumer, technology, and specialized beat sectors, as well as emerging media platforms targeting specific demographics.

Required Skills & Experience

• At least 4 years of professional experience in public relations, journalism, social media, or a parallel industry.
• Must possess established relationships with media professionals covering consumer technology, youth culture, and social trends.
• Proven capability in generating media interest and managing campaigns for consumer-facing products.
• Demonstrated success in creative narrative development for next-generation outlets and various social platforms.
• History of effective cross-functional team collaboration.
• Exceptional writing skills applicable to press releases, blog entries, brand narratives, and social media content.

Must-Have Qualifications

• Established media relationships with proof of outcomes.
• Demonstrated expertise in media pitching + story placement.
• Proven experience in product communications / launches (skill in turning features + updates into press-worthy narratives).

Nice-to-Have Qualifications

• Experience from a PR agency (especially consumer/lifestyle focus) with fast-paced pitching experience.
• Strong trend and storytelling instincts, with the ability to frame features into compelling culture/trend stories.
• Familiarity with diverse media markets and existing local media networks (helpful, not required).

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.