Retail Marketing Specialist II- DTC & Wholesale

*This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days a week*.

ABOUT THE POSITION

As a member of the Retail Marketing team, the Retail Marketing Specialist supports the execution of measurable traffic and sales-driving programs, including business-to-business (B2B) programs, special events, and community partnerships across our DTC and Wholesale accounts.

HOWYOU'LLMAKE A DIFFERENCE

• Development and produce DTC & Wholesale in-store graphics, signage, window displays, trade shows, as well as all printed branded-environment graphics (showrooms & facilities), and branding assets. Works closely with Retail Marketing Director to implement seasonal strategies.

• Work with internal teams to develop key in-store marketing initiatives inclusive of signage and event activations.

• Support experiential activations, partnering with Brand Leadership to bring the brand to live in three dimensions with modular solutions that enable mobile activation. Inclusive of new store openings, community events, key account retail events.

• Oversee the development of sell-in materials for retail and wholesale channels and directs the implementation of such programs.

• Develop and deploy Visual Merchandising standards seasonally, with an eye toward innovating and bringing prAna to life in market-relevant, consumer-engaging ways.

• Ensure accurate fixture forecasting and inventory management is consistently maintained & within budgetary parameters. Communicate execution plans and budgetary status regularly, to maintain accurate information internally.

• Communication: A key accountability is to communicate effectively and efficiently across Retail, Sales, Marketing & Creative. Participates in integrated brand marketing and category meetings to interpret, translate, and communicate retail marketing strategic and creative direction.

• Partner closely with the Art Director and Sales Team to manage wholesale assets, trade show deliverables, in-store visuals, and fulfill visual merchandising needs for key accounts and initiatives.

YOU ARE

• Able to establish and maintain schedules by prioritizing heavy workloads and multiple seasons overlapping.

• A problem-solving solver, able to work on multiple projects at a time.

• Able to maintain a professional demeanor and openness to new ideas and change

• A self-starter that thrives in opportunities to create new systems and best practices.

• Eager to support a growing wholesale business through the lense of marketing and events

• Excited to contribute to the rapid expansion of prAna retail.

YOUHAVE

• Associate degree brand marketing or equivalent relevant experience is required.

• 5+ years of relevant retail brand marketing experience, including briefing seasonal assets, experience supporting wholesale accounts, tradeshows and sales meetings.

• Working knowledge of programs: Word, Excel, PowerPoint, Outlook & Adobe Photoshop

• Knowledge of product storytelling, retail marketing and creation of account sell in tools.

• Ability to travel for occasional tradeshows and retail events.

• Advanced interpersonal skills, including the ability to quickly build relationships

• Able to travel 25% of the time.

#LI-JC1

#prAna

#hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.