Omnichannel & Digital Marketing Lead - Next Best Action (NBA) 1

Make your mark for patients

We are looking for an Omnichannel & Digital Marketing Lead - Next Best Action (NBA) to join our Omnichannel & Stakeholder Engagement team based out of either Atlanta, GA or Raleigh, NC (hybrid)

About the role

The Omnichannel Lead is responsible for developing, executing, and evolving Next Best Action (NBA) capabilities to enable seamless omnichannel orchestration across field and digital channels within UCB's US Enterprise.

Who you'll work with

This role requires strong strategic leadership and close collaboration with cross-functional teams to design, implement, and scale NBA solutions that drive integration into field activation. The Lead ensures alignment with brand and omnichannel objectives, leveraging data-driven insights to optimize HCP engagement and product adoption. Additional responsibilities include managing vendor relationships, overseeing technical integration (e.g., Veeva), tracking adoption and performance metrics, and fostering a culture of data-driven decision-making and continuous improvement.

What you'll do

• Oversee the execution and scaling of NBA initiatives to enable seamless omnichannel orchestration across field and digital channels across all PVUs, driving customer-centric engagement and measurable business outcomes.
• Develop and spearhead multi-year strategic plans and omnichannel portfolio strategies for field force deployment and activation, ensuring alignment with organizational goals and brand vision.
• Own the roadmap, execution, and measurement of field activation programs, including the integration of NBA solutions with technical platforms (e.g., Veeva, MDM/CDP), and ensure delivery of scalable, data-driven impact.
• Leverage data-driven insights (e.g., engagement, utilization, execution rates) to optimize field performance, content, channels, and tactics, providing actionable recommendations to executive leadership and cross-functional stakeholders.
• Evaluate program ROI, sales performance, and execution metrics, delivering clear, impactful updates to stakeholders and supporting future innovation.
• Build strategic partnerships with omnichannel, NPP, brand and field technology leaders to align field engagement strategies with brand vision and ensure seamless technical integration.
• Manage vendor engagement to ensure NBA and omnichannel solutions meet business needs and support ongoing enhancements.
• Act as a change agent to foster a data-driven culture, promoting omnichannel adoption and continuous improvement across teams.
• Guide the organization toward integrated, data-driven engagement models by anticipating industry trends, advocating for innovative technologies, and realigning strategies based on performance data and market insights.

Interested? For this role we're looking for the following education, experience and skills

Required:

• Bachelors Degree
• 10+ years in the pharmaceutical or related industry sales, marketing, field force operations, or omnichannel strategy, with a preference for roles involving NBA or similar data-driven engagement models.

Preferred:

• Strong understanding of omnichannel marketing strategies, field and digital channel orchestration, and NBA concepts.
• Knowledge of the pharmaceutical industry, HCP behavior, and regulatory compliance
• Experience with CRM systems and technical integration and proficiency in data analysis and interpretation (KPIs, engagement rates, sales impact, campaign ROI, etc.).
• Proven experience managing vendor relationships and external partners.
• Excellent project management, communication, and collaboration skills, with the ability to lead and operate independently in a cross-functional environment. '
• Ability to translate strategic plans into operational tactics and align solutions with business objectives.

This positions reasonably anticipated base salary range is $148,000 - $195,000. The actual salary offered will take into account related knowledge, skills, experience and location among other factors and may fall outside the expected range.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.