Director, HCP Marketing Strategy - US Pain

Job Description

General Summary:

The Director, HCP Marketing Strategy works within the HCP Marketing team for Vertex's U.S. Commercial Pain Business Unit and reports to the Senior Director, HCP Marketing.

In Q1 2025, Vertex launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. As we enter and plan for sustained growth in year 2 and beyond, we will evolve promotional ideas, adapt to future market events and new competitors and develop an expansion road map for commercialization. This role has responsibility for working within the HCP team to define, evaluate, and build plans for these opportunities.

Key Duties and Responsibilities:

• Lead marketing efforts to deeply understand the evolving health care professional market segments and needs in acute pain
• Drive the annual brand planning process and ensure that brand strategy is anchored to effective promotional tactics and investment
• Recommend marketing plan shifts to anticipate and address market opportunities, new competitor entrants, and potential future indications
• Work across key functions including market access, medical affairs and communications to ensure an integrated HCP promotional plan that delivers highest impact
• Collaborate with field leadership and marketing team members to obtain input on HCP promotional plans
• Evaluate and propose relevant promotional KPIs for evaluation of impact
• Identify opportunities for marketing automation and greater efficiency
• Manage agency and internal processes to achieve work targets on time and within budget
• Role model and instill a culture of compliance focused on ethics and integrity in all we do
• Other related duties as needed for the success of the team

Knowledge and Skills:

• Developing brand strategy, making implementation plans, and monitoring performance
• Advanced knowledge of market forecasts and relationship of business drivers to revenue and profitability
• Leading cross-functional commercial teams
• Developing creative solutions to complex problems with effective cross-functional partnering
• Agency management and marketing material development, implementation and assessment
• Deep experience with regulatory, legal and compliance processes around marketing and promotion
• Agility in thought and action, accustomed to fast-paced, brand-launch environment

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree or equivalent; combination of scientific and business/marketing degrees preferred
• 10+ years of experience in biotech or pharmaceutical commercialization including direct experience with developing brand strategy, making implementation plans, and monitoring performance
• Ability to travel up to 25% of time

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com