Regional Sales Director

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Regional Sales Director

The primary purpose of this role is to drive and secure both new and existing sales within the assigned territory. This position works closely with the VP of Sales and channel support teams to develop annual regional sales goals and quotas. A strong emphasis is placed on achieving balanced sales performance across all assigned brands, ensuring consistent and sustainable growth year over year.

• Travel with Regional Account Managers to meet prospective customers and build strong relationships with end users to increase brand awareness within the region.
• Develop and implement strategic sales plans aligned with corporate sales goals.
• Lead sales forecasting, channel development, and distribution planning; establish sales territories and quotas.
• Coordinate and manage Regional Account Manager growth objectives to achieve or exceed regional quotas.
• Conduct sales presentations for key customers in coordination with Regional Account Managers, demonstrating comprehensive knowledge of all product lines.
• Monitor, evaluate, and respond to competitor products, activities, and market trends.
• Manage multiple product lines with a high level of category expertise.
• Support Regional Account Managers in securing competitive bids and collaborate with distribution partners and regional account managers on pricing strategies required to win business.
• Ensure exceptional customer service by partnering with sales coordinators and customer service teams to address inquiries and maintain customer satisfaction.
• Identify trade show opportunities and coordinate participation with the marketing team.
• Meet productivity standards by completing tasks efficiently while managing multiple responsibilities simultaneously.
• Utilize company CRM tools for pipeline management, lead tracking, and accurate forecasting to drive regional revenue growth.
• React quickly to market changes and provide timely feedback to leadership.
• Manage operating expenses for the assigned territory.
• Supervise up to ten (10) Regional Account Managers, including interviewing, hiring, training, coaching, performance evaluations, and disciplinary actions in accordance with company policies and applicable laws.
• Prepare and submit weekly Task & Goals report to the VP of Sales.
• Provide monthly regional forecast updates and reporting.
• Demonstrate professionalism by treating others with respect, managing pressure effectively, taking accountability for actions, and following through on commitments.
• Perform other job-related duties as assigned.

• Bachelor's degree in criminology, forensic science, business, or a related field preferred.
• Five (5) to ten (10) years of related experience, or an equivalent combination of education, training, and experience.
• Strong verbal and written communication skills, with proven problemsolving and negotiation abilities.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and CRM platforms.
• Professional and pleasant demeanor with the ability to work effectively in a teamoriented environment.
• High degree of selfmotivation, initiative, and efficiency.
• Excellent organizational and timemanagement skills.
• Ability to travel overnight as required.

• Ability to coordinate multiple tasks simultaneously.
• Ability to lift and/or move up to 25 pounds, including items such as sales materials.
• Travel within the assigned region is required, primarily by car. Proof of insurance and a clean DMV record may be required.

Why work at Safariland?

At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit the diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work. We believe innovation drives winning performance and we constantly challenge ourselves to be the very best in every aspect of our business. We cultivate a work culture driven by our 4 core values; integrity, curiosity, excellence and empowerment and we want associates to be involved in their work and communities so they can achieve their highest level of wellbeing. That is why Safariland offers a comprehensive suite of benefits to promote health and financial security for eligible employees and their families.

Eligible employees are offered:

• Medical, dental & vision insurance
• 401(k) with company match
• Employer paid life insurance and AD&D
• Employer paid disability
• Wellness program
• Adoption assistance
• Tuition assistance
• Employee assistance program
• Work life balance
• Paid time off (PTO), sick leave and paid holidays throughout the calendar year (consistent with relevant state law and company policies)

The Safariland Group believes in the benefits of a diverse workforce and is committed to equal opportunity and affirmative actions. We pride ourselves on hiring and developing the best people, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.

For those applicants with disabilities, if you require reasonable accommodation in searching for a job opening or submitting an application, please contact us by calling 888-469-6455.

All employment decisions are solely based on the applicant's qualifications as they relate to the requirements of the position.