The Graphic Designer is primarily responsible for the design and execution of TV news and information, documentary and motion graphics that align with WGCU brands to external audiences. The designer contributes to video marketing and communications projects as assigned.
WGCU is Southwest Florida's source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.
Job Description Typical duties may include but are not limited to:
- Manages the design and development of pictures, drawing, and motion graphic materials for TV news, video content and station communications that support WGCU content and station communications and marketing initiatives.
- Translates organizational or client goals into strategic media deliverables.
- Creates graphics for multiplatform content utilizing motion graphics templates (MOGRTs) to
- produce graphic elements.
- Collaborate with the marketing and traffic operations to get promotions on-air and marketing materials distributed to external partners.
- Assist with developing the look and feel of multi-platform branding campaigns, programming launches, and marketing partnerships.
- Assists with generating ideas for graphic design projects that achieve strategic goals and ensures that the designs follow the correct branding.
- Oversees all facets of graphics production including pre-production meetings, concept development, editing materials, presentation of drafts, and archiving.
- Develops, presents and gains approval on scope, content and budget for graphic design projects.
- Communicates artistic themes in digital graphics and show formats. presentation mediums.
- Build and maintain project management skills in order to set schedules, determine workload allocation etc.
- Maintains files and records of graphic designs; ensures the timely completion of all work presented to the graphics unit.
- Reviews progress, evaluates results, implements new processes, and promotes best practices in graphic design and execution.
Other Duties:
- Performs other job-related duties as assigned.
- Performs advanced video editing and creative skills to create and enhance storytelling, communications and marketing content.
- May supervise student workers, interns, or OPS staff as assigned.
- Participates in on-air fundraising campaigns.
Additional Job Description Required Qualifications:
- This position requires either four years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in graphic design, fine arts, or a related field.
- Professional full-time experience in graphic design or website development.
- Experience with Adobe Creative Suite programs.
- Any appropriate combination of relevant education, experience, and/or certifications may be considered.
Preferred Qualifications:
- Bachelor's Degree from an accredited institution In an appropriate area of specialization.
- Four years experience in VFX, print and motion graphics.
- Experience producing multiplatform video.
- Experience using After Effects, Premiere Pro, and Photoshop
- Experience in current digital video trends.
- Proficiency in the use of motion graphics templates (MOGRTs) to produce dynamic graphic elements.
- Adobe Certifications.
Knowledge, Skills & Abilities:
- Knowledge of Adobe Creative Cloud Suite including After Effects, Premiere and Photoshop.
- Skilled in non-linear editing and creating motion graphics templates.
- Knowledge of policies, procedures, and regulations pertaining to the position.
- Knowledge of marketing strategies and communication principles.
- Knowledge and ability to recognize and implement graphic design, branding, and marketing principles.
- Knowledge and experience designing, implementing and assessing the effectiveness of marketing strategies and promotional materials.
- Knowledge of and ability to post photographs to various social media sites.
- Knowledge and proficiency in use of publishing and design software.
- Excellent interpersonal, verbal and written communication skills.
- Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
- Skill in public speaking and delivering presentations to individuals and groups.
- Ability to work under pressure and meet close deadlines.
- Ability to work successfully as both a member of a team and independently with minimal supervision.
- Ability to interact in a professional manner with staff, faculty, students, and the community in a service-oriented environment.
- Ability to analyze problems and develop creative solutions to complex issues.
- Ability to design promotional and marketing materials including brochures, newsletters, posters, on-line banners, ads, reports, and news and magazine features.
- Ability to operate a personal computer for extended periods of time.
- Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
Pay Grade 16
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Florida Gulf Coast University
Nov 04, 2025