Product Manager, Senior - Digital Member Engagement

Your Role

We are seeking a highly motivated and experienced Product Manager to join our Digital Member Engagement and Experience team, reporting to the Senior Manager. The ideal candidate will have a strong background in data analysis, machine learning, artificial intelligence, and predictive analytics. This role requires a strategic thinker who can drive product development from ideation to launch, ensuring alignment with business goals and customer needs. Your role is vital in leveraging digital technologies to guide members toward cost-effective, high-quality healthcare services, in alignment with our mission to enhance health outcomes and reduce healthcare costs through effective digital interventions and digital engagement initiatives that personalize member experience.

Your Knowledge and Experience

• Requires a bachelor's degree in relevant field; master's degree in quantitative analysis or related field strongly preferred
• Requires at least 5 years of prior relevant experience in supporting products and implementations with a focus on data analysis, machine learning, artificial intelligence, and/or predictive analytics
• Requires expertise in data analytics, user experience design, and predictive modeling to enhance personalization and member engagement
• Requires strong project management skills and experience in managing large-scale digital transformations
• Requires experience with product lifecycle management and tools (e.g., JIRA)
• Requires understanding of A/B testing and performance tracking or personalized campaigns
• Excellent communication and collaboration skills to effectively lead cross-functional teams and interact with diverse stakeholders
• Proficiency in data analysis tools (e.g., SQL, Python, R), machine learning frameworks (e.g., TensorFlow, PyTorch) and predictive analytics techniques strongly preferred
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Personalization module strongly preferred
• Experience in healthcare, technology, or related industry strongly preferred

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