Content Manager, Consultant

Your Role

The Digital Experience, Design, and Content team oversees the strategy and design of digital experiences across Blue Shield of California's digital products. The Content Manager, Consultant will report to the Sr. Manager, Digital Content Publishing. In this role you will help shape the content experience across our digital platforms and ensure content is not only user-centered and accessible, but also aligned with brand voice, business goals, and search engine optimization (SEO) best practices. With a strong focus on usability, you will craft intuitive site structures and write clear, compelling copy that helps users understand complex health insurance concepts and confidently take action.

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant experience in marketing, digital content, or similar area
• Requires strong knowledge of marketing principles and practices including product promotion, placement and pricing techniques
• Requires experience as a content information architect with knowledge of metadata, taxonomy, and controlled vocabularies
• Ability to independently develop, implement and evaluate creative marketing plans
• Detailed knowledge of health plans and insurance products, services and their financial drivers strongly preferred
• Experience using Conductor, Google Search Console, Confluence, Jira, and Figma is strongly preferred
• Knowledge of and ability to participate with UX/UI and UX Content Design Teams