High School Field Manager

High School Field Manager
Rasmussen University
Minnesota - Twin Cities

The High School Field Manager cultivates relationships with high school officials, students, and parents within a defined territory to establishing networking and business relationships, generate leads for enrollment, and increase the awareness of Rasmussen University programs. This in-person role follows a schedule that includes being on campus, traveling to high schools and events, and occasional remote workdays. It blends networking, outreach, marketing, and event coordination to build relationships within the community, engage prospective students, deliver presentations, host campus visits, and collaborate with internal teams to ensure a seamless onboarding experience. Success in this role requires strong communication skills, initiative, and the ability to build trust with both students and school stakeholders while managing multiple priorities in a fast-paced environment.

Responsibilities:

• Account Management:
  
  
  
  • Executes internal and external marketing initiatives focused on building relationships with high school officials, students, parents, and educational organizations.
  • Develops and maintains a systematic weekly and monthly territory plan to engage high school stakeholders; maintains detailed records of activities and progress toward objectives.
  • Applies strong organizational skills to plan and prioritize tasks, manage appointments, and fulfill deliverables such as reports and data requests in a timely manner.
  • Prioritize responsibilities based on urgency and importance, adjusting as needed to meet deadlines.
  • Attend college fairs and networking events and represent the organization with professionalism.
  • Demonstrates initiative and drive in identifying and pursuing outreach opportunities to generate interest and leads.
  • Consistently meets or exceeds outreach, engagement, and lead generation goals.
  • Ensures strict adherence to all institutional, governmental, accreditation, and information security policies, regulations, and codes of conduct while handling sensitive information and accurately representing academic programs, services, and policies to maintain compliance and integrity.
  
  
  
  
• Account Strategy
  
  
  
  • Builds and sustains long-term partnerships with high schools, school districts, and educational organizations by providing exceptional service and support.
  • Leverages market awareness, competitor insights, and student service trends to identify new partnership opportunities, drive networking and enrollment lead generation, and shape effective outreach strategies.
  • Collaborates with academic and administrative departments to ensure partnerships align with institutional goals and student success initiatives.
  
  
  
  
• Implementation:
  
  
  
  • Develops and delivers high-impact presentations and events, virtually and in person, to school administrators, counselors, faculty, and students.
  • Plans and coordinates partnership activities, ensuring efficient use of resources to achieve enrollment and engagement goals.
  • Track activities and student interactions using the Student Information System.
  • Analyzes marketing campaign data to modify database automation settings and optimize future campaign strategies for increased engagement and effectiveness.
  • Develop and oversee a high school referral program to generate prospective student leads.
  
  
  
  
• Collaboration:
  
  
  
  • Builds strong, collaborative partnerships with colleagues and leadership to foster a supportive, team-oriented environment that drives organizational success.
  • Partner with the Marketing department to develop promotional materials and support the creation and maintenance of high school information and landing pages on the organization's website.
  
  
  
  

Reporting Relationships:
The High School Account Representative will report to the Vice President of Operations and will have no direct reports.

Requirements:

• An Associate's degree or equivalent experience is required; a Bachelor's degree is preferred
• 2-3 years of sales experience
• Responsible for multi-state coverage based on assigned region
• Strong oral and written communication skills
• Strong organizational and interpersonal skills
• Sets and maintains high performance standards for self that support the overall strategic plan and vision of the department and holds self-accountable for achieving results.
• Ability to work multiple projects at one time
• Ability to effectively work under tight deadlines independently with minimal direction
• Proficient in Microsoft Office
• General knowledge of the higher education industry is preferred.
• Ability to work a flexible schedule, including evenings and weekends, as dictated by the organization and events
• Ability to interpret federal and state regulations to ensure compliance.

About Us:

Rasmussen University, a university accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U.S. Department of Education (www.hlcommission.org), is dedicated to changing lives and the communities it serves through innovative educational programs. As a pioneer in career-focused education since 1900, the University is defining a new generation of higher education that focuses on competency-based education, technology and transferable skills. Rasmussen offers undergraduate and graduate programs online and in person at 20 campuses around the country. The University is designed to lift and support its students every step of the way, from each student's first credential to their last. Rasmussen is dedicated to global enrichment, serving the underserved, and meeting the evolving needs of diverse students, communities, and economies. Rasmussen encourages its students, faculty, and staff to strive for academic excellence, community enrichment and service to the public good. Rasmussen is a wholly owned subsidiary of American Public Education, Inc. (Nasdaq: APEI). For more information about Rasmussen University, please visit www.rasmussen.edu.

It is the policy of Rasmussen University to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. Rasmussen University does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to recruiting@apei.com.