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Digital Marketing Specialist - Year Round (On-Site)

Winter Park Resort
parental leave, 401(k)
United States, Colorado, Winter Park
85 Parsenn Road (Show on map)
Sep 30, 2025
Year Round Who We Are: At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures. Whether you are looking to have your first taste of a winter season or to build a long-term career, we have something for everyone. Perks & Benefits: Free season pass to Winter Park and all Alterra Resorts Discounted friends & family tickets Medical, dental, vision, life, paid parental leave and more for eligible employees 401(k) plan with 100% company match - up to 4% Mental health resources for all employees Food & beverage and retail discounts Onsite employee childcare based on availability Discounted equipment rentals, pro-deals, and more POSITION SUMMARY: Help shape how guests discover, plan, and experience Winter Park Resort across the digital landscape. As Digital Marketing Specialist, you'll play a key role in creating digital experiences that feel personal, inspiring, and easy to navigate-building trust with our audiences while supporting campaign goals and driving revenue. You understand that digital marketing isn't just about content delivery; it's about creating continuity across touchpoints that guide, support, and inspire our guests. You're motivated by impact, and you care about the long-term health of our digital ecosystem as much as individual campaign success. This role blends strategic thinking with hands-on execution. You'll collaborate cross-functionally to deliver timely, relevant content across email, app, web, and chatbot channels-using guest insights and performance data to continuously improve the digital journey. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. WAGE: The base hourly pay range below represents the low and high end of Winter Park Resorts' hourly pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Winter Park Resorts' total compensation package for employees. Other rewards may include many region-specific benefits. Salary range: $50,000 - $65,000 ESSENTIAL DUTIES Enhance Guest Engagement & Brand Connection Align messaging across email, app, and web to support seasonal campaigns and guest needs. Maintain a strong and consistent brand voice that fosters trust and empowers guests to explore confidently. Identify and close content gaps or confusion points that detract from the guest experience. Support Digital Campaign Execution Partner with internal teams to execute high-impact campaigns that drive visitation and ancillary revenue. Support the coordination of lifecycle automations, promotions, and seasonal launches with clarity and precision. Participate in campaign QA, scheduling, and performance review workflows across channels. Leverage Data for Continuous Optimization Monitor performance metrics and contribute actionable insights that inform strategy and future testing. Provide campaign and channel performance reporting to the digital team and key stakeholders to inform planning, improve visibility, and drive alignment across the organization. Collaborate on segmentation strategies that improve message relevance and drive higher conversion. Support web and ecommerce content updates, ensuring accuracy and alignment with marketing priorities. Champion Cross-Channel Excellence Help maintain operational consistency across web, email, and app by using project management tools and documentation systems. Contribute to cross-department collaboration by surfacing guest insights and aligning execution with overall resort goals. Support guest-facing tools like our chatbot and app messaging to enhance digital wayfinding and reduce confusion. REQUIRED SKILLS: Proven ability to manage and execute multi-channel digital campaigns with strong attention to detail and quality control. Experience with CRM and CDP platforms to build and deploy effective segmentation and lifecycle journeys. Strong analytical skills; ability to interpret engagement metrics and present actionable insights. Familiarity with performance analytics platforms (Adobe, Google Analytics) to surface trends and actionable insights that improve guest flow and experience. Working knowledge of digital project management tools. Strong organizational and time management skills; able to manage multiple deadlines with moderate supervision. Effective written and verbal communication skills, including professional collaboration with internal teams and external partners. Comfortable working in a fast-paced environment with frequent seasonal shifts and evolving priorities. Passionate about digital marketing, guest experience, and the outdoor industry. WHAT YOU BRING: A strategic mindset and creative approach to digital marketing-seeing each touchpoint as an opportunity to build brand connection and guest trust. A passion for delivering clear, intuitive, and engaging digital experiences across email, web, and app platforms. A data-informed perspective, with a knack for uncovering insights that drive smarter execution and campaign performance. A collaborative, solutions-oriented working style, with a strong focus on elevating the guest journey and simplifying complex information. EXPERIENCE & QUALIFICATIONS: Bachelor's degree in Marketing, Communications, Business, or related field preferred, or equivalent combination of education, training, and experience. Minimum of 2-4 years progressive experience in a digital marketing or lifecycle marketing role required. Proficient in Acoustic, Ascent360, or comparable email marketing and customer data platforms. Comfortable with basic HTML/CSS for email editing and troubleshooting. Strong analytical skills with experience using Adobe Analytics, Google Analytics, or similar reporting platforms. Skilled in QA, campaign setup, and digital workflow tools such as Jira, Basecamp, and Airtable. Exceptional attention to detail with proven ability to manage deadlines across multiple channels. Passionate outdoor enthusiast with an appreciation for the mountain lifestyle and guest experience. PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Able to lift, carry, or otherwise move and position a minimum of 40 pounds on an occasional basis. Manual dexterity to operate a computer and other common office equipment on a constant basis. Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis. Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis. Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis. Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees. WORKING CONDITIONS: Indoor/Outdoor: This job is primarily inside but may require some on-mountain work from time to time. While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions. Hazardous Materials/Noise: The noise level in the workplace is usually moderate. Travel Requirements: Minimal travel required and primarily in the local area. Hours: This position may be required to work evenings, weekends, and holidays. OTHER DUTIES AS ASSIGNED: This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business. AN EQUAL OPPORTUNITY EMPLOYER: Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment. Application Deadline: Recruiting timelines vary by position, however, all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date listed above. This position is open and still accepting applications.