Director of Engagement

Essential Duties and Responsibilities

* Demonstrates commitment to organizational values of Integrity, Collaboration, Attitude, Respect and Excellence. (I-CARE Values)

* Provides amazing customer experiences to all internal and external customers. (ACE Values)

* Acts as an ambassador of Palmetto Goodwill and our I-CARE (Integrity, Collaboration, Attitude, Respect, Excellence) values.

Marketing & Communications

* Oversee Palmetto Goodwill's internal and external agency communications and brand management.

* Convey Goodwill's mission to all customers, guests, donors, team members and constituencies in a consistent, compelling manner that leads to increased effectiveness of programs, earned media and philanthropic and community investment.

* Oversee all digital and traditional marketing efforts including website management, social media, email marketing, advertising, and content creation.

* Oversee the creation and dissemination of press releases, articles, presentations, and other communication materials that ensure brand consistency across all channels and touchpoints, maintaining a strong and compelling brand image.

* Maximize earned media and tracks media coverage, ensuring consistent placing/publishing of positive media stories.

* Ensure brand consistency across all internal and external communications.

* Monitor and analyze marketing KPI's to inform data-driven decision making.

Community Engagement

* Cultivate and maintain strong relationships with community leaders, nonprofit partners, and local businesses.

* Represent Palmetto Goodwill at community events, forums, and coalitions to promote programs and services.

* Oversee volunteer engagement strategies to increase community involvement.

* Coordinate community-based campaigns and initiatives that align with Palmetto Goodwill's mission and brand strategy.

Advocacy & Public Affairs

* Advocate for Palmetto Goodwill priorities and funding at the local, state, and national levels.

* Build relationships with elected officials, government agencies and advocacy coalitions.

* Coordinate opportunities for CEO to communicate Palmetto Goodwill's message to influential groups throughout the territory.

* Monitor legislative and policy developments that impact Palmetto Goodwill.

* Develop advocacy materials, talking points and position statements to support public policy efforts.

Resource Development

* Lead the execution of a comprehensive resource development strategy including corporate sponsorships, grants, and special events.

* Identify and cultivate relationships with philanthropists, foundations, and corporate partners.

* Oversee donor and sponsor communications and recognition programs.

* Collaborate on development of grant proposals.

Leadership and Team Management

* Manage and develop a team of professionals in marketing, communications, and outreach to achieve desired outcomes in alignment with the organization's mission, vision, values, and strategic goals.

* Foster ACE culture and I-CARE values among the team and across the organization.

* Develop and manage departmental budgets ensuring alignment with organization priorities.

* Drive internal communication strategy to ensure key messaging is received by all team members.

Supervisory Responsibility

Supervises individuals on the marketing team. Establishes goals for team members. Interviews, hires, develops and manage staff to achieve desired outcomes in alignment with PG's strategic goals.

Qualifications

Must-Have:

* Enthusiasm for the organization's mission: changing lives by providing equitable access to training, education, and employment.

* Exceptional public speaking, persuasive writing, and interpersonal communication skills.

* Experience leading marketing and/or outreach campaigns.

* Team leadership skills with a focus on accountability. Can leverage diverse team skills sets to achieve common goals.

* Ability to think strategically and drive execution to achieve organizational goals.

* Understanding of local dynamics that drive legislative, business and community decision-making.

* Can multi-task effectively and deal with frequent changes, delays, or unexpected events; be flexible and/or adaptable as work requirements change.

* Thrives in a dynamic, fast-moving environment.

* Can solve practical problems and deal with various concrete variables in situations with limited standardization.

* Skilled in working with diverse communities and stakeholders.

* Fundraising ability and demonstrated results.

Education and Experience

Bachelor's degree in Marketing, Communications, Public Relations or related field and 7-10 years of relevant progressive experience required. Master's degree preferred.

Physical Demands

While performing the duties of this job, the employee is:

* Regularly required to: sit; walk; stand; bend; talk and or hear; use close, distance, and peripheral vision; use depth perception and the ability to adjust focus; use hands and fingers to handle or feel objects, tools, or controls.

* Occasionally required to: reach with arms; lift and/or move up to 25 pounds.

Work Environment

The noise level in the work environment is usually moderate.