Director, Executive Editor, Salesforce Newsroom

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Position Overview:

Salesforce is leading the digital labor revolution. With Agentforce, organizations of any size can bring humans together with agents to drive customer success-powered by AI, data, and action. We are helping our customers reinvent their businesses and reach new levels of productivity and efficiency -and we are seeking an experienced newsroom leader to help us tell that story.

The Director, Executive Editor, Salesforce Newsroom will establish Salesforce as a leading, influential source for insights on the digital labor revolution and agentic AI. This role requires a visionary leader with the ability to craft and execute an ambitious editorial strategy that resonates with key audiences, including tech decision-makers and C-suite executives. The Executive Editor will be responsible for expanding our high-performing team, ensuring the newsroom's distinct voice and purpose are clearly defined, overseeing and growing our distribution strategy across owned and paid channels, and leveraging data to measure and demonstrate influence and impact.

Key Responsibilities:

• Newsroom Leadership: Lead the strategic evolution of the Salesforce Newsroom, defining its core mission, scope, and focus to align with overarching corporate objectives, particularly centering on Salesforce's unique and differentiated vision and products. Understand, shape, and champion the newsroom's distinct role, goals, and voice to differentiate it from other Salesforce communications and marketing publications.

• Editorial Strategy: Develop and implement a comprehensive editorial strategy to position the newsroom as a trusted and influential source on the digital labor revolution, pioneering advancements in enterprise cloud computing and AI, and broader technology trends. Ensure content educates and engages a wide range of stakeholders, from Salesforce Admins to CIOs.

• Writing and Editing: Conceive, top-edit, and occasionally write ambitious features that establish Salesforce at the forefront of the conversation around digital labor and the agentic revolution.

• Team Leadership and Development: Build out and manage a high-performing editorial team capable of executing an ambitious production schedule. Elevate writing quality across the team through guidance, mentorship, and professional development.

• Audience Reach and Distribution: Collaborate closely with distribution teams to ensure newsroom content effectively reaches and engages highest-priority audiences, including tech decision-makers and C-suite executives.

• Influence Measurement: Design and implement Key Performance Indicators (KPIs) to measure and grow the Newsroom's influence and reach among target audiences.

• Industry Expertise: Stay informed on industry trends, news, and developments, particularly related to AI, data, platform technologies, and the digital labor landscape.

• Cross-Functional Collaboration: Work closely with teams across Salesforce, including PR, marketing, investor relations, HR, and product, to ensure alignment while maintaining editorial authority and clarity of purpose.

• Executive Engagement: Engage with senior leadership to align editorial priorities with company strategy and elevate the newsroom's visibility.

Qualifications:

• 10+ years of experience in journalism, editorial leadership, corporate communications, or public relations.

• Proven track record of newsroom leadership, including reinventing or significantly scaling an editorial operation and building and inspiring a high performance team.

• Strong editorial vision and the ability to establish and maintain a distinct, authoritative voice. Exceptional writing, editing, and storytelling skills, with the ability to distill complex technical concepts into clear, compelling, and accessible messages.

• Demonstrated capacity for building influence and driving success within a large, matrixed organization.Executive presence and the ability to confidently engage with senior leaders.

• Ability to become a true subject-matter expert on our technologies and ecosystem strategy.

Preferred Qualifications:

• Experience covering enterprise technology, AI, data, or platform technologies.

• Experience working in a global tech company with a diverse, international audience.

This role is hybrid and goes into the office 3 days per week.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.