VP, Strategy

Business Overview

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world's best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.

We are always searching for passionate team members who love media and live and breathe our core values ofCuriosity,Courage, and Community. We seek out those who aren't afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.

A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry's most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA.

We're looking for a bold and globally minded Vice President of Strategy to lead the strategic vision globally, for a high-profile portfolio of CPG brands. This is a rare opportunity to shape the future of marketing across markets-turning global insight into locally resonant action, and inspiring creative, culturally relevant ideas that drive brand and business growth.

You'll be leading global strategy for one of the most exciting and visible portfolios in the CPG world. Working with brilliant teams and ambitious clients, you'll have the opportunity to set the strategic direction for iconic brands and help define how they show up in the world. This is a role for someone who wants to leave a mark-by building ideas, shaping culture, and inspiring work that works.

• Strategic Brand Leadership: Own the global strategic vision for a cluster of brands, ensuring it is bold, consistent, and aligned with evolving business priorities.

• Consumer & Category Insight: Identify new growth opportunities through deep consumer, category, and competitive insight-and translate those into action-oriented strategies.

• Audience Strategy: Define globally winnable audiences, bring them to life through human-centered profiles, and connect them to powerful ideas and media moments.

• Connections Strategy: Lead the development of connections strategies and strategic blueprints across Owned, Earned, Shared, and Paid media in collaboration with global and local partners.

• Creative & Activation Strategy: Inspire and co-create big brand platforms and 360 activation ideas that are insight-led and culturally resonant.

• Thought Leadership: Deliver provocative, future-forward perspectives that shape brand, category, and cultural understanding across the organization.
• IAT Collaboration: Champion strategic integration across media, creative, content, influencer, PR, and retail partners to deliver cohesive brand experiences.

• 12+ years of experience in brand strategy, communications planning, or integrated marketing-ideally across large-scale, global consumer brands

• Proven experience developing and implementing global strategies that flex for local relevance

• Strong understanding of audience development, consumer journey design, and connections planning

• Confidence in presenting to senior stakeholders and leading strategic conversations with global clients

• A collaborative spirit with the ability to unite diverse teams around a common strategic vision

• An instinct for culture and an ability to translate trends into business opportunities

• A passion for brands, creativity, and the role of media in building meaning and momentum

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.