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Content Innovation Strategist - AI, Design & Production

Microsoft
United States, Washington, Redmond
May 24, 2025
OverviewThe Global Marketing Engines & Experiences (GME&E) team is seeking a creative and strategic Content Innovation Strategist - AI, Design & Production to drive the future of AI-powered content production at Microsoft. In this hybrid role, you'll combine hands-on creative instincts, technical fluency, and systems-level thinking to modernize how Microsoft brings content to life across platforms, products, and campaigns. You will lead the integration of AI tools, data signals, and design systems across our internal and external content pipelines - ensuring content is not only faster and smarter, but more beautiful, consistent, and performance-driven. You'll collaborate with internal creatives, engineers, and external agencies to build modular workflows that elevate both craft and scale. If you're excited about blending creativity and automation - and enabling brand storytelling at the speed of culture - this role is for you. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesLead the integration of AI tools into content workflows across formats (design, video, animation, copy), enabling high-volume, high-quality content production. Partner with internal creatives and external agencies to scale best-in-class content that's brand-right, beautifully crafted, and optimized for performance. Design and operationalize systems for real-time iteration - connecting creative inputs to performance data, audience signals, and cultural trends. Pilot emerging tools (e.g., Copilot, Designer, Runway, ChatGPT, Synthesia) and recommend strategic applications across the content lifecycle. Collaborate with data, analytics, and strategy teams to ensure content pipelines are guided by insights, audience intent, and test-and-learn models. Champion creative experimentation - helping evolve how Microsoft tells stories across channels, formats, and communities. Where needed, prototype assets and workflows to demonstrate impact and inform future-state content operations.Embody our Culture and Values
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