New 
Creator Strategist - Creator & Fandom
 Microsoft | |
 United States, Washington, Redmond | |
 May 24, 2025 | |
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OverviewThe Global Marketing Engines & Experiences (GME&E) team is seeking a strategic, culturally fluent Creator Strategist - Creator & Fandom to help shape how Microsoft shows up in culture through creators and fandoms. This role will support the development and execution of creator-led storytelling across Microsoft 365, Azure, Security, and other commercial brands - helping connect business priorities with audience relevance and platform-native expression. You'll bring a sharp editorial eye, instincts for internet culture, and a collaborative mindset that spans strategy, creative, and execution. From identifying creator partners to shaping content formats and co-creation models, you'll help bring Microsoft's creator strategy to life - working cross-functionally to ensure every idea is culturally credible, brand-right, and strategically impactful. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesSupport the development of creator strategies aligned to commercial brand priorities, campaigns, and social moments. Identify, vet, and recommend creators who align with Microsoft's values, business goals, and cultural storytelling ambitions. Help develop briefs, content formats, and co-creation frameworks that enable authentic, high-performing creator content. Track creator trends, emerging voices, and platform shifts to inform future planning and partner selection. Collaborate with creative, brand, influencer marketing, and integrated marketing teams to ensure creator work is on-message, on-brand, and on-platform. Work with internal and external stakeholders to ensure legal, brand, and product requirements are integrated into creator workflows. Support performance tracking and insights generation, contributing to post-campaign recaps and best practice development. Help define guidelines and toolkits for creator engagement across business units and teams.Embody our Culture and Values | |