Senior Social Media Manager, AD

Location:

AD (Architectural Digest) is looking for an experienced Senior Social Media Editor to innovate, engage, and grow AD's social platforms. This role is for an energized thinker at the intersection of design, digital storytelling, and the social zeitgeist. The ideal candidate is a sharp, visually minded editor able to develop the brand's world-class design coverage into platform-native moments that resonate with AD audiences, who can further shape the voice, aesthetic, and impact of AD's social storytelling across platforms.

Primary Responsibilities

• Work with the Global Director of Audience Development on strategic goals for AD's social platforms. Manage high-level strategy, testing, and daily workflow and operations to meet and exceed corporate brand goals. Identify opportunities to evolve or refresh existing strategies, particularly around new platforms and franchises.

• Develop and oversee AD's social calendar, content approval processes, and moderation guidelines, ensuring all content reflects cultural moments and the brand's DNA. You'll spot trends early, create concepts, and craft moments that make people stop scrolling.

• Partner closely with editorial to create content for AD's social platforms, honing the AD voice.

• Work closely with creative, edit, and video teams to conceive and create social assets-from TikTok edits to IG Reels covers, captions, and carousels. You have an eye for detail, a sense of design, and an obsession with what makes content pop on each platform.

• Monitor and analyze data in collaboration with audience development to refine ideas, iterate quickly, and learn from performance. Report monthly on progress and learnings; continually suggest improvements. You know when to pivot and when to double down.

• Work with commercial and consumer teams to ideate and execute on social components as needed to support clients, e-commerce, subscriptions, membership, and other campaign-based initiatives.

Requirements

• 5+ years of experience running social media strategy at a media brand or digital-first publication.

• Relevant, proven experience managing and growing sizeable social media accounts across multiple platforms for a major brand or media publisher.

• Excellent editorial judgment and creative writing skills with an ear for voice, tone, and language, skilled in crafting captions, headlines, and hooks that drive engagement with brand integrity.

• Ability to tell stories visually and successfully package content for Instagram, TikTok, YouTube, and emerging platforms.

• Culturally fluent, tapped into design, luxury, and style news plus internet trends.

• Collaborative and nimble, able to work in a fast-paced environment across functions.

• Proven experience in hitting key social and engagement metrics, developing and executing tests towards goals.

• A passion for the design category and knowledge of its key players is a plus.

This is a guild position.

The expected base salary range for this position is from $89,500-$98,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.