New

Senior Manager, Search Engine Optimization

WillScot
life insurance, paid time off, tuition reimbursement, 401(k)
United States, Arizona, Phoenix
Apr 17, 2025
At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative exible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico. Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent.We're deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us! ABOUT THE JOB: We are seeking an experienced Senior Manager, SEO with a strong focus on data-driven decision-making to develop and execute our SEO roadmap and drive organic growth. The ideal candidate will have deep technical SEO experience and will own execution of the SEO roadmap to improve our website online visibility, organic search rankings, conducting keyword research, analyzing performance, and collaborating with cross-functional teams including Product, IT and Sales. This individual will report to the SEO Director and will be part of the WillScot Digital Marketing team. WHAT YOU'LL BE DOING: Develop SEO Roadmap: Working along-side SEO Director, assist to build comprehensive, data-driven SEO roadmap that align with business objectives, focusing on measurable improvements in organic traffic, keyword rankings, and conversions. Ensure alignment between SEM, SEO and other Paid Media efforts. Data Analysis and Reporting: Use advanced analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Search Console) to track key SEO metrics, conduct in-depth performance analysis, and identify trends. Provide actionable insights that drive optimization efforts and demonstrate ROI. SEO Performance Dashboards: Coordinate real-time dashboards using tools like Google Data Studio, Tableau, or Power BI to continuously monitor SEO KPIs such as organic search traffic, rankings, click-through rates (CTR), conversion rates, and bounce rates. Deliver insights to key stakeholders regularly. A/B Testing and Experimentation: Apply A/B tests and multivariate experiments to optimize SEO tactics such as meta titles, descriptions, page layouts, and content strategies. Apply statistical data to measure the effectiveness of these experiments and refine strategies accordingly. Technical SEO and Site Audits: Carry out comprehensive technical audits to ensure the site meets best practices for SEO, including crawling and indexing, mobile optimization, site speed, and structured data. Collaborate with development teams to fix technical issues and improve site architecture based on data insights. Keyword Research & Predictive Analysis: Apply advanced keyword research techniques combined with forecasting and predictive analysis to uncover new ranking opportunities and inform content strategy. Track keyword performance to adjust tactics dynamically. Improve Domain Authority: Audit and remove negative impacting backlinks. Acquire high-quality backlinks from reputable sources, which will boost your domain authority score Content Optimization and Strategy: Coordinate existing content to identify areas for optimization based on traffic data, engagement rates, and keyword targeting. Collaborate with content and creative teams including our marketing agency partners to create new content that targets high-potential keywords and aligns with SEO best practices. On-Page SEO: Coordinate optimization efforts for individual pages, ensuring proper use of keywords, optimizing meta tags, headings, images, and internal linking. Competitor and Market Analysis: Conduct in-depth competitive analysis using data to benchmark performance, identify gaps in the market, and leverage opportunities to outperform competitors in organic search results. User Behavior Insights: Utilize tools like heatmaps, session recordings, and user behavior analytics (e.g., Hotjar, Crazy Egg) to gain insights into user interactions on-site, refine user experience, and make data-backed recommendations for improving SEO performance. SEO Automation and Scalability: Enact SEO automation tools and processes to streamline repetitive tasks like reporting, keyword tracking, and technical audits. Scale SEO initiatives across different regions or product lines using automated solutions. Cross-Functional Collaboration: Work with cross-functional team members, developers, designers, and content creators. Collaborate with IT, sales, marketing, product, and business units to understand business needs and prioritize SEO efforts EDUCATION AND QUALIFICATIONS: Bachelor's degree in computer science, business, finance, economics, data science or a related field. 7+ years of progressive experience driving SEO strategy and generating significant organic growth in other B2B & B2C organizations. Expert in SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog), as well as data visualization platforms (e.g., Google Data Studio, Tableau, Looker Studio, Power BI). Expert in UX design software such as Figma, Sketch, XD and Adobe Creative Creative Cloud Expert in Contentful (or other similar CMS), Storybook (React Native UI), and Bynder (or other DAM) Experience in Salesforce CRM, SF Marketing Cloud automation platform and other salesforce suite of products Proven results with driving traffic and SEO improvements to support B2B eCommerce Experience with automation tools like Zapier, or custom scripts for SEO reporting. Experience in AI and machine learning applications in SEO as well as international/multi-language SEO. Experience in tools like ClearScope A results oriented, self-starter, able to manage multiple projects effectively Excellent communication skills Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed. All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be foundhere. WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!