Senior Product Marketing Specialist - Software Companies
 Microsoft | |
 United States, Washington, Redmond | |
 Apr 12, 2025 | |
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OverviewIf you have a passion for marketing and have a deep understanding of companies developing the next generation technology and cloud solutions, this job is for you. The Senior Product Marketing Specialist - Software Companies will have you influence and land the Go-to-Market and Product Marketing strategy targeting software development companies with Azure Marketing. We're looking for a technically-savvy and strategic product marketing professional to join the Azure Industry and Partner Marketing team. This is a fast-paced, exciting role where there is always a new challenge. It's a highly visible role in a here-and-now hot space. Must be obsessed with outside-in view of customer and partner experience with both strategic and execution marketing chops.You will be responsible for leading the strategy to best serve the needs of Software Companies building on Azure. That includes developing and executing the broad Go-to-Market (GTM) strategy, messaging and positioning, product/program investment recommendations, and market research to inform these strategies. You will collaborate with stakeholders across product management, sales, engineering, product marketing, research, and more to drive Azure adoption and revenue growth. You will be the go to person for the audience and work on cloud services and areas spanning AI, code development, and helping software companies grow their businesses. The role requires individuals who enjoy taking on challenges where previous roads do not exist, building through ambiguity, and getting technically deep and detailed across a wide range of technologies. Your strategies will cover a wide breadth of cross-functional areas and it will be key to bring business acumen to understand where the best opportunities are and bring people along on that vision Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesUnderstand software company and developer needs, preferences, and trends through market research and feedback from customers, partners, and sellersAnalyze and identify market trends, upcoming challenges, and opportunities that will have an impact on Azure's software company business growthDevelop and refine the software company-focused Why Azure value proposition, positioning, and messaging for Azure's software-related products and servicesCreate thought leadership, technical content, and guidance that supports software developers as they build on AzurePartner with engineering on roadmap recommendations and opportunities to better solve needs of software developersProvide guidance to internal teams and consult on best ways to recruit, engage, and win with the software developer audienceEmbody our Culture and Values | |