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The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Media Manager leads the execution of strategic media initiatives across various verticals, including hotel, entertainment, food & beverage, nightlife, retail, and partnerships. This role acts as the primary point of contact for these areas, working cross-functionally to develop and optimize media strategies that align with brand marketing goals. The Media Manager is responsible for negotiating and executing integrated media plans, managing in-house programmatic buys, and optimizing campaigns through multi-channel reporting.
THE DAY-TO-DAY:
Develop, execute, and optimize integrated media strategies for Las Vegas and regional properties, in collaboration with internal teams, media vendors, and agencies. Negotiate and execute integrated media placements, programmatic digital buys, and leverage audience/behavioral segmentation, re-targeting, and sequential messaging to meet and exceed key performance indicators. Maintain a deep understanding of property verticals, corporate initiatives (e.g., MGM Rewards, Leisure Sales), and partners (e.g., Cirque du Soleil, SBE, Hakkasan), while ensuring that media campaign activities are transparent across all teams. Ensure business objectives and historic campaign learnings are incorporated into media strategies, and coordinate the workflow of internal/external resources, industry insights, and execute property, vertical, and corporate campaigns. Collaborate with Brand Marketing and internal property teams to ensure the accurate execution of media deliverables across lines of business. Serve as a subject matter expert, providing recommendations to property/vertical, corporate, and partner marketing contacts, and proactively identifying areas for improvement and optimization. Partner with other media managers, brand, analytics, and creative services/organic social to track and effectively manage property, vertical, and partner media budgets, ensuring accuracy and timely payment to MGM Resorts International's direct media partners. Perform additional job-related duties as requested.
THE IDEAL CANDIDATE:
Bachelor's degree in Communications, Marketing, Business Management, or a related field (or equivalent experience). 3+ years of marketing experience with a focus on integrated or digital media. Experience in hospitality, gaming, or entertainment marketing. Proven ability to develop and execute strategic marketing campaigns across multiple channels. Strong understanding of paid media, audience segmentation, and retargeting strategies. Experience managing agency relationships and overseeing marketing projects. Analytical mindset with the ability to interpret data-driven insights to optimize campaigns. Exceptional communication and relationship-building skills.
THE PERKS & BENEFITS:
Prioritize your wellness, access programs crafted to nurture your mental and physical health. Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond! Savor delicious meals for free in our employee dining room. Park with ease-whether you're on or off shift, it's free! From healthcare to financial support and generous time-off options, we've got you covered. Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
VIEW JOB DESCRIPTION: https://mgmresorts.marketpayjobs.com/ShowJob.Aspx?RequestID=4df14b4e2ba5 Are you ready to JOIN THE SHOW? Apply today!
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MGM Resorts International
Apr 04, 2025