Digital Product Manager - Marketing Technology

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION
Although we're an apparel and footwear-focused company, technology is central to everything we do. Columbia Sportswear's Digital Technology (CDT) group enables an IT infrastructure and applications across four global brands, a global supply chain, and 500+ geographically dispersed stores. These teams support in-store, mobile, and data platforms to enhance customer interface and service in an ever-evolving industry.

The Digital Product Manager - translates general product vision into specific product features and implements short-term planning through regular road mapping. Prepares and leads refinements and planning within the team. Provides guidance in assessing product opportunities and risks as well as opportunities to increase the product's business value in alignment with overall business strategy. Leads and serves as the single point of contact for the consumer marketing technology product portfolio ensuring product vision and strategies are realized. Leads each stage of the development process and ensures final product meets strategic goals.

HOW YOU'LL MAKE A DIFFERENCE

• Delivery: Leads larger scale initiatives, ensuring deliverables are on time, on budget, and business needs are met.
• Objectives & Measurement: Works with cross-functional partners to define product portfolio objectives and key performance indicators to establish consistent measurement of product portfolio success.
• Business Cases: Build business cases and measure impact for product innovation with finance, program, analytics, and business partners.
• Thought Leadership: Marketing technology, email, personalization, and consumer loyalty thought leader with a passion for creating great experiences for consumers and marketers.
• Solutions: Leverage market, competitive insights, and current trends to define functional personalization, marketing orchestration, and retention solutions. Organizes workshops with product users to discover and validate hypotheses and develops optimal solutions for the product portfolio. Solves complex challenges and problems by offering multiple creative and differentiating solutions. Ensures solutions align with product strategies and are prioritized.
• Roadmap: Creates and drives the product vision, roadmap, and growth opportunities for advertising technology, email, sms, segmentation, and personalization portfolio of products. Uses a data-driven approach to consistently redefine priorities of product category. Manages prioritization and trade-offs between consumer experience, performance, operational support, and regulations. Acts as a change agent to drive innovation and digital transformation.
• Documentation: Identifies documentation needs, articulates, and guides the creation of business process flows, use cases diagrams, user journey mapping, and training documentation.

YOU ARE

• Curious and user focused
• Data and experiment driven
• A problem-solver with critical thinking skills
• An excellent presenter, communicator, and collaborator
• Self-starter with proven track record of taking ownership delivering results in ambiguity
• Highly organized with solid time management and project management skills

YOU HAVE

• Bachelor's Degree in Business or Computer Science or related field or related work experience
• 8+ years' professional experience
• 3+ years' building consumer facing personalization, marketing orchestration, and consumer retention products
• Strong quantitative, analytical, and problem-solving skills
• Deep understanding of marketing technologies and platforms including CRM, marketing automation, measurement and attribution analytics, personalization, bid optimization, media ad platforms, content management and AI driven solutions
• Experience working with marketing teams to deliver value with marketing automation platforms like Salesforce, Braze, Emarsys, Adobe Journey Optimizer, Iterable
• Experience implementing scaled email, sms, consumer data, and personalization platforms
• Agile product lifecycle experience required
• Domain expertise supporting performance marketing teams a plus
• Experience with implementation of multi-touch attribution and media mix modeling a plus
• Experience in retail/eCommerce industry a plus

#LI-JD1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.