Senior Manager - Digital Marketing

Airgas, Inc.
parental leave, paid time off, paid holidays, sick time, tuition reimbursement, 401(k)

Dec 18, 2024
R10059039 Senior Manager - Digital Marketing (Open) Location: Radnor, PA (Airgas HO) - Management How will you CONTRIBUTE and GROW? The Senior Manager, Digital Marketing will be responsible for developing, executing, managing, analyzing and optimizing digital marketing campaigns to increase both online and offline performance. This role has responsibility over the P&L for digital advertising campaigns and, in working with the external marketing agency, will deliver business value based on profitability targets. The individual in this role is expected to be in collaboration with Marketing Operations, Creative, Merchandising, Regional eBusiness Managers and other key stakeholders in strategy development, tactic execution and detailed reporting. Digital Advertising Strategy and Execution Develop and execute successful growth strategies to drive revenue and profitability in partnership with our external ad agency Oversee the weekly, monthly, quarterly performance and P&L of the digital advertising program, ensuring financial targets are met or exceeded Oversee budget pacing and revenue efficiency in alignment with forecasts and available budget Determine placement of digital ads within customer experience journeys, marketing programs aimed at online/offline revenue growth, lead generation, product adoption and other business needs Collaboration & Leadership Must be able to envision the entirety of each campaign and work with all teams (email, creative, marketing communications, sales, etc.) to ensure integration and results Cultivate and maintain strong working relationships with key members of the Marketing team to execute omni channel campaigns, including broad agreement on objectives, audiences and messaging Maintain a strong working relationship with Digital Project Managers and the Digital Creative team to work collectively toward deadlines and resolve edits and issues in a timely manner Advocate for continuous improvement of solutions by developing new processes and optimizing existing processes. Inspire, coach and develop digital marketing professionals on the effective use of strategies in the context of the Airgas business to maintain a high performing team Foster a culture of innovation among the team, encouraging testing continuously to improve performance Reporting & Innovation Take the initiative to utilize data tools and analytics to track performance, derive insights, and make data-informed decisions working closely with the customer analytics team when assistance and expertise is needed to optimize/scale existing programs Develop and present summaries for leadership, identifying key areas of opportunity and risk, including business cases for areas of growth and innovation when appropriate Lead the research, discovery and piloting of new marketing technologies and tools to maintain digital advertising excellence and performance ________________________ Are you a MATCH? PERSONAL CHARACTERISTICS: Self-starter with ability to think strategically and deploy tactically, able to "connect the dots" across the business. Ability to interpret analytics, communicate results and formulate strategy A strong attention to detail in both written and visual contexts and an "always on" sense of urgency Love the craft of performance marketing, and wears that passion on your sleeve Strong desire to drive improvement, not settle for status quo. REQUIREMENTS: BS/BA degree in Business, Marketing, Digital technologies or similar relevant field 8+ years of professional experience managing digital marketing channels and budget management experience Experience executing digital marketing campaigns in SEM and PLA and having responsibility for budget pacing and P&L Knowledge of B2B marketing tactics and lead conversion best practices Strong integrated marketing communications and management skills, including research, analysis and strategy Experience writing creative briefs and business cases, ensuring that necessary information is provided in order to achieve campaign objectives or understand the presented opportunity Highly comfortable with ambiguity; experience in developing and implementing new approaches and processes Expertise in display advertising, retargeting, SEO, landing page optimization, content marketing and digital analytics to ensure increasing conversion rates. Excellent organizational, planning, presentation, troubleshooting, and multitasking skills Must be able to work fluidly as a leader, a team member and independently Experience leading a team to success, optimizing performance, and driving team member development, engagement and performance ________________________ We care about and support our Airgas Families. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, vacation, sick time, floating holidays, and paid holidays for full-time employees. We provide a progressive parental leave package for our eligible Airgas parents, offering generous paid time off for the birth or placement of children, including 14 weeks of paid child birth benefit for birth mothers on leave, as well as paid parental leave benefits for other associates. Additionally, we offer our employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for employees' dependents, and an Airgas Scholarship Program for dependent children. _________________________ Your differences enhance our performance At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world. We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world. _________________________ Equal Employment Opportunity Information We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. Please click here to view the EEO Know Your Rights poster and here to view the Pay Transparency Nondiscrimination poster. Airgas, an Air Liquide Company invites any applicant and/or employee to review the Company's written Affirmative Action Plan or Policy Statement. This plan or policy statement is available for inspection upon request. Airgas, an Air Liquide Company and its group of companies does not discriminate against qualified applicants with disabilities and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by email at us-accommodationrequest@airgas.com. _________________________ California Privacy Notice