Assistant Category Manager

Equiliem
United States, North Carolina, Charlotte
Remote Worksite (Show on map)
Jan 03, 2025
Job Title: Assistant Category Manager Department: Marketing Location: Charlotte, NC (Hybrid) Employment Type: Permanent, Full-Time Job Overview: The Assistant Category Manager supports the growth and profitability of a specific portfolio of brands within the textile crafts industry. This role ensures achievement of the target category's P&L objectives by contributing to the development and execution of strategic growth plans, go-to-market channel strategies, and innovation pipelines. Collaboration with internal stakeholders is essential to successfully deliver on revenue and profit forecasts, manage category innovations, and enhance competitive positioning. This role requires a passionate, results-driven individual committed to excellence in execution and continuous growth. Duties and Responsibilities: Strategic Planning: Assist in establishing a vision for category growth and profitability, including go-to-market and channel strategies. Collaborate with the Product Development (PD) team to prioritize and execute new product pipelines, focusing on incremental sales and defending the core business. Project Management: Manage and lead cross-functional initiatives for new product launches, ensuring milestones and timelines are met. Conduct post-launch analyses to measure success and guide future strategies. Sales & Operations Planning: Work with Sales and PD teams to estimate market opportunities, including new product development and promotional planning, and contribute to forecasting processes. Business Case Development: Support or lead the creation of business cases for strategic innovations and promotional projects, coordinating cross-functional execution. Market Research & Insights: Provide inputs for product research, including consumer and retail insights, to drive continuous improvement plans. Monitor competitive activity and category trends to inform business strategies and drive timely responses to market opportunities. Pricing & Product Lifecycle Management: Assist in developing category pricing strategies, including promotional pricing analysis and consumer price elasticity studies. Coordinate product lifecycle management, ensuring best practices in SKU management and alignment with inventory and excess/obsolete targets. Decision-Making and Authority: Decisions Made Project management on category priorities Product lifecycle management Go-to-market channel plans Sizing market opportunities Recommendations Made Pricing strategies Product costing strategies Qualifications: 2-3 years of experience in a related role within the textile industry or similar industry Familiarity with major retailers and experience managing brand P&Ls for brands exceeding $100M in sales Bachelor's degree preferred Strong communication skills Creative and strategic thinker with excellent problem-solving abilities Proficient in project and time management, with the ability to handle multiple projects Independent and entrepreneurial mindset, adaptable to change, with a consumer/customer-focused approach Solid proficiency in Microsoft Office, Excel, and Word #ZR