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Area Director of Revenue Strategy

Aparium Hotel Group
United States, Washington, Seattle
Dec 07, 2024




Position:
Area Director of Revenue Strategy



Location:

Seattle, WA



Job Id:
111

# of Openings:
0


AREA DIRECTOR OF REVENUE STRATEGY
Reports to: General Manager, position is exempt
WE BELIEVE IN THE POWER OF PLACE, PEOPLE, AND CHARACTER
Join our team, where we deliver the highest quality hospitality through a community-driven, collaborative, and intuitive approach. We recognize that a great hotel relies on great people. Here, every associate is empowered to create unforgettable moments for each guest. The foundation of our exceptional service model is built on thoughtfulness, sincerity, intuitiveness, knowledge, and above all, graciousness. Our proven methods enhance efficiency and significantly enrich our guest experience. At Aparium, we are constantly seeking individuals with hospitality embedded in their DNA.
BE PASSIONATE, BE PROUD OF YOUR CITY, CELEBRATE UNIQUENESS
We value and celebrate the unique talents, perspectives, and experiences that each individual brings, recognizing how they enhance the rich diversity of humanity and our team. At Aparium, we encourage all Associates to embrace an entrepreneurial spirit, cultivating a culture built on diversity, equity, and inclusion. We welcome everyone to actively engage in their respective fields, pursue opportunities for growth, and contribute to creating meaningful and impactful experiences.
TRANSFORMING HOSPITALITY, TOGETHER
At Aparium, we are not just building hotels; we are creating destinations that tell the stories of the cities they inhabit. We're committed to authentic flavor and neighborhood charm. Focused on experiences rooted in our community, like our neighborhood partnerships with local artisans. From the vibrant energy of Detroit to the eco-conscious innovations in Denver, guests can relax by the pool in Tampa or enjoy the Southern hospitality in Atlanta. We celebrate the historic charm of DC to the eclectic vibes of Portland, offering a unique take on each destination through something, we call, translocal hospitality. Our hotels are chic yet welcoming, historic while seamlessly modern.
As the Area Director of Revenue Management, you will be at the helm of these stories, driving collaboration and innovation.
APARIUM WAS HONORED AS ONE OF TRAVEL + LEISURE'S TOP 25 HOTEL BRANDS IN THE WORLD FOR 2024
POSITION: AREA DIRECTOR OF REVENUE STRATEGY
REPORTS TO: GENERAL MANAGERS WITH DOTTED LINE TO VP OF REVENUE STRATEGY
PROPERTY(S): 3-4 HOTELS, MARKETS TBD BASED ON EXPERIENCE
Join Aparium as an Area Director of Revenue Management and become part of a team that effortlessly combines refined sophistication with genuine, community-focused collaboration. We're seeking a visionary leader who uncovers hidden opportunities and untold stories within their hotels & markets. In this critical role, you'll analyze competitive pricing trends and spearhead revenue optimization initiatives, all while championing our commitment to translocal hospitality.
Our ideal candidate blends creative ingenuity and analytical precision-someone who can reimagine possibilities, take calculated risks, and challenge the status quo. You will leverage our bespoke tech stack to forge meaningful connections and deliver measurable results. Innovation is at the heart of our shared success, and your expertise will be instrumental in identifying peak demand periods and crafting strategic plans that boost direct bookings and expand market share. Collaborating closely with our Directors of Sales, you will refine pricing strategies and oversee distribution channels, ensuring optimal performance across each channel to maximize netRevPAR. A strong track record in revenue management and distribution within lifestyle hotels, coupled with adaptable interpersonal skills, will set you up for success in this dynamic role.
You likely enjoy breaking the mold, thrive on experimenting with fresh ideas, and take pride in crafting a unique path to success. At Aparium, we reject the ordinary and predictable approach to revenue management. We celebrate leaders who embrace their analytical side to drive results while bringing creativity, playfulness, and thoughtfulness to the process.
VITAL SUPERPOWERS


  • Independent thinkers, equal parts artistic and analytical
  • Proven ability to optimize risk while driving quantitative results
  • Agile intellectuals that use evidence-based data analysis to maximum performance
  • Tech rooted and systems savvy
  • Persuasive yet thoughtful communicators, someone known for uniting teams around new ideas and aligning them towards a common goal
  • Are naturally fast-paced individuals who frequently exceed the speed limit.


IDEAL APPROACH


  • Uphold and model the company's principles of People, Place, and Character, fostering collaboration, intuition, and hospitality.
  • Communicate regularly with General Managers, cross-discipline counterparts, HQ, and ownership groups to ensure consistent messaging and feedback integration.
  • Identify and strategize around high and low-demand periods to optimize performance.
  • Present results, strategies, and insights to senior leadership, including owners and Aparium teams, with fluency and professionalism.
  • Provide guidance during budgeting, forecasting, and commercial planning processes.
  • Build trusting, transparent relationships with team members, peers, and leaders, fostering collaboration and humility.
  • Complete assigned tasks and projects with drive, determination, and professionalism, reflecting a favorable image of the company.


HERE'S WHAT THE JOB WOULD LOOK LIKE, ALONG WITH THE ESSENTIAL JOB FUNCTIONS.

As the Area Director of Revenue Strategy, you will lead and coordinate revenue management strategies for all hotels in your assigned cities. You will deliver critical insights into company-wide decisions impacting pricing, occupancy, revenue objectives, and commercial planning. Strong analytical skills and experience in tackling daily business challenges are vital, as you will continually assess competing hotel chains and their revenue management practices to gauge demand and formulate effective strategies. You will be responsible for implementing and refining Revenue Management policies, procedures, and strategies within a specific geographical area to maximize profits from rooms and food & beverage through effective pricing and distribution strategies.

ONGOING + EVERYDAY TASKS


  • Provide revenue management support to assigned regional hotels, including reporting, rate loading, and system management to maximize revenue opportunities.


  • Configure and oversee key systems: revenue management system, central reservation system, property management system, and distribution platforms.


  • Develop, implement, and adjust pricing strategies, packages, and value propositions to achieve or exceed monthly RevPAR index goals.


  • Conduct weekly and monthly forecasting; prepare and present the annual budget to stakeholders.


  • Analyze competitive pricing trends and adjust strategies to ensure market leadership and RevPAR penetration.


  • Educate hotels on revenue management best practices, system functionality, and company initiatives through documentation and webinars.


  • Ensure forecasts reflect current business volumes and trends, questioning and validating major variances.


  • Manage strategy and performance of all third-party distribution partners to maximize revenue potential.


  • Conduct audits to ensure compliance with revenue generation best practices; track and follow through on recommendations.


  • Collaborate with Directors of Sales to align RFP rate strategies with budget expectations and competitive analysis.


THE ANALYTICAL SIDE


  • Utilize Aparium's systems and tools to implement and monitor effective selling strategies across all distribution channels.


  • Evaluate and recommend strategies to improve group sales and base business performance.


  • Analyze market demand using tools like property diagnostics, CRS reports, market share data, competitive pricing, and STR reports.


  • Monitor and refine rate and inventory management strategies; prepare reports such as booking pace, denial, and displacement analysis.


  • Compile weekly and monthly reporting packages, including reservation sources, market commentary, and actionable recommendations.


  • Track and analyze business mix trends and adapt strategies based on changing demand cycles.


APARIUM STANDS FOR HOTELS DONE DIFFERENTLY.

QUALIFICATIONS OR SKILLS:

Requirements are representative of minimum levels of knowledge, skills and /or abilities. To perform this job successfully, the employee will possess the abilities or aptitudes to perform each duty proficiently with or without reasonable accommodation.

As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment and a sense of belonging. We do not discriminate and believe every individual should be proud of who they are, where they come from, and take pride in who we serve. Aparium is an E-Verify employer.
Salary Range: $100,000-$130,000



Pay Range: $0 per hour

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